Like in all businesses marketing is an essential part which must not be overlooked by an individual consultant. If you are a financial planning firm or an individual financial adviser, marketing is very important for you to have a substantial promotional strategy in place. With the increased amount of competitiveness if you are not building your markets from time to time very soon you might be left behind in the business.

Most of the finance advisers do not invest in marketing; however few of the advisers make little effort towards marketing which does not help much in fetching the results as expected and eventually they stop marketing themselves at all, thinking it just doesn’t work for them. On the contrary you must understand that marketing is all about creating and branding, mixed with great communication and off course followed by consistent doses of quality, value for money and …